Fresh Thoughts | Perspectives On Market Research


Just The Facts, Inc. challenges convention, bringing fresh, strategic thinking to bear on the important critical assignments your organization confronts…never taking anything for granted because we know your competition doesn’t.

Just The Facts Fresh Thinking

Fresh Thinking and New Perspectives

Just The Facts Research, Inc. is dedicated to “new” thinking and perspectives. Consider the paraphrased quotes of some well established minds, who at one time, thought they were all on the right track!

There is no reason for individuals to have computers in their home.” Kenneth Olsen, founder of Digital Equipment Corporation, 1977.

The use of tobacco has a beneficial effect for most persons.” Dr. Ian Macdonald, LA Surgeon, November 19, 1966, Newsweek article.

We don’t care for their sound. Groups of guitars are on the way out.” Author undisclosed at Decca Records, who rejected the Beatles, 1962.

Television won’t hold any market it captures after 6 months. Who wants to stare at a wooden box every evening?” Darryl Zanuck, President 20th Century Fox, 1946.

Nothing of importance occurred today.” King George III of England, July 4, 1776.

And finally…

If you always do what you’ve always done, you’ll always get what you always got.” Author unknown.

Call Just The Facts today at 847-506-0033 for a FREE consultation to discuss your market research project needs.

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