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Read what our long-term clients say about our strategic abilities, quality and insights applied to their critical projects... those same levels of consideration will be brought to your assignment.  We guarantee your satisfaction, or "We'll make it right!"


Sr Market Research Manager, Global Electronic Components Firm

Just The Facts Research and Managing Director, Bruce Tincknell have delivered insightful and actionable results for our company on a multitude of projects over the last five years.

He's the consummate professional who has an intuitive knack for getting to the essence of what drives customers' attitudes and preferences.

Director, Brand Insights - Global “Top 5” Consumer Products Firm

Just The Facts Research is a very productive and insightful research and intelligence firm. Bruce is a fantastic person to work with.

Smart and multi-skilled focus group moderator, has no problem teasing out what is truly important. Very positive attitude towards work. Is creative and pro-active in finding solutions.

President at Chicago-based B2B Advertising Agency

I've worked with Just The Facts on a number of projects over the years and found them to be consistently reliable, knowledgeable and effective in meeting the research requirements we've had.

Director Marketing & Sales E-Commerce/Retail

It is with great pleasure that I write a recommendation for Just The Facts Research. Bruce has served as a business mentor early on in my career when he was VP Marketing and I was one of the marketing interns at former employer. He was very personable, a great coach and truly captured the spirit of the word "marketing professional".

Years later we partnered on numerous assignments when I worked for a consulting firm where Just The Facts assisted on client projects for strategic research. JTF delivered project results in a timely manner, cost-effective fashion and with especially useful insights from which to make critical strategic business decisions.

I would highly recommend Bruce for strategic research projects for any organization because he delivers great value to his clients with his considerable market insight, strategic thinking, and is results oriented approach.

CEO, National Consulting Firm

Bruce is my 'go-to-guy' for difficult projects. He has an uncanny knack for doing the impossible!

Founding Partner Chicago-area Sales Consulting Firm

I've had the privilege and honor to know Bruce for the past 20+ years. During that time Bruce has demonstrated his considerable skill and talent as an outstanding marketer, researcher, business owner and human being with great integrity.

His firm Just The Facts, Inc delivers great value to his clients with his considerable market insight, strategic thinking, and results orientation. As a human being Bruce lives out his Christian faith with action, he is generous, kind, compassionate, selfless, humble and willing to always help others.

I have witnessed his considerable leadership skills first hand in several organizations we've served together. I highly recommend Just The Facts both for business and personal integrity, skill, competence and results.

Group Manager, Branding Agency

Bruce and Just The Facts, has worked for our agency in the past 3 years and done great work.

His focus group moderating skills are finely honed, and has keen instincts and abilities to bring out unique insights for actionable results. Highly recommended!

Research Manager, Global Consumer Products Firm

Working with Bruce and JTF is always a great experience. He is knowledgeable, flexible and offers great solutions for designing our international research projects.

The results come in on time and the reports have exceeded our expectations. I highly recommend working with Bruce and JTF.

Director Marketing Research, B2B Trade Publications

Bruce and JTF professionally handled a difficult-to-recruit project for me. It was completed on time and within budget with great insights.

I can always count on Bruce for follow-up and for being on top of things as well as for finding a way to make the project happen successfully.

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Featured Services

Case Studies

Case Studies
Over 20+ Years of Great Client Outcomes and Proven Results from Cutting-Edge Research, Individually Tailored to Meet Customer Challenges... Read More...


Qualitative research is taken to an entirely different level with JTF, our unique methods ensure greater richness and insights... Read More...


State-of-the-art, sophisticated techniques using phone or online, means reliable results clients can count on... Read More...

Mall Intercepts

Mall Intercepts
Higher quality, attention to detail and broad regional coverage yields unbiased consumer evaluation for client products, services, advertising and more... Read More...

Mobile 'In The Moment'

Mobile "Immediate Moment™"
Advanced technology for understanding customers' decision process "Immediate Moment™" Read More...

Website Optimization

Website Optimization
How easy is your website to use and navigate, JTF gives you the answers... Read More...

B2B / B2C

B2B/B2C Research
JTF's "dual strategic expertise", means clear direction, insights and results from "cross-pollination" methods well-developed over 20 years of working across industries and categories... Read More...


JTF Viewer Website Contests
View JTF service pages for entry into regular prize drawings... win an iPad or other valuable prizes! Read More...

Strategic Marketing Consulting

Strategy - Marketing Consulting
Over 30 years of both client-side AND research-side experience results in unique perspectives that drive clients' business to new levels of strategic thinking and success... Read More...

Competitive Intelligence

Competitive Intelligence
JTF "CI" capabilities are the result of over 20 years experience, knowledge and uncanny abilities to unearth competitive insights not commonly available... Read More...

Market Intelligence

Market Intelligence
Market-sizing and in-depth research uncover "best-source" understanding of market dynamics, opportunities and pit-falls... Read More...

Secondary / Desktop

Secondary Desktop
Secondary research isn't secondary to JTF; with thousands of proprietary databases and our "Knowledge Network™" we're able to provide superb, unique insights... Read More...

Mystery Shopping

Mystery Shopping
Over 250,000 professionally trained mystery shoppers provide unique insights in order to build loyalty and retain customers, boosting revenues and ROI... Read More...

B2C / B2B Services Client Testimonials Blog Project Examples & Case Studies
Proudly Serving Markets In Over 60 Countries!

Just The Facts, Inc.
120 W. Eastman Street Suite #308, Arlington Hts, IL 60004
P: 847-506-0033 | F: 847-506-0018 | Email Us

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